Search engine optimization can be the reason a local business succeeds - from impressing customers with a speedy website, to getting those customers through a business’ door. Here are our top 25 favorite statistics from across the web that prove our point: SEO is a necessity for today’s local business.
Every local business can benefit from having a strong web presence. The following statistics tell the story: While word-of-mouth and traditional marketing can be powerful ways to get your community to learn about your business, the internet is becoming increasingly important in the bid to find new customers.
81% of shoppers will do online research before making a purchase, and of those shoppers, 85% of them are searching specifically to find local businesses. Furthermore, 84% of those same customers are more likely to trust a company that has favorable reviews available to read online.
30% of local businesses with an online presence are seeing over 25% of their revenue come from online sales. And this trend is expected to continue. By 2040, it is estimated that up to 95% of sales will be completed online.
It’s imperative that local businesses have an online presence to keep up with these search trends. But a website can’t simply exist to get the job done. It needs to be well-designed and speedy, otherwise, a business is bound to run into problems.
When it comes to customers, 94% will distrust a website that has been poorly designed, with 61.5% of them leaving the website altogether if it is difficult to navigate. If a website does not provide business contact information, 44% of B2B buyers are going to leave the site.
Luckily for all, thorough SEO can fix these problems. It’s all about creating the most intuitive, informational, and satisfying experience for your customers. And customers are eager to have a great experience, with 90% happily returning to an online shop if their needs are met.
Take this as your sign that it’s time to join the SEO game. Only 17% of local businesses have invested in SEO so far. This means you can get ahead of the competition if you start now.
These statistics add up to say that having a well-designed and optimized presence online is the first step to achieving your business goals simply because that’s where customers start their journey.
Mobile devices are the new local search powerhouses. 57.38% of online traffic is generated by mobile phone searches. And even in the business world, 80% of B2B buyers have used their mobile device to complete a purchase.
While a lot of purchases are happening through mobile phones, 90% of customers hadn’t yet chosen a specific business to buy from when they first hopped online. Therefore, the first mobile-optimized website the customer finds that meets their needs will be the business that makes the sale.
So what happens when a business website is mobile-optimized? It will see 15% more unique clicks, and 61% of its users will have a higher opinion of the business. On top of that, 68% of local businesses who improved their mobile website also increased their online sales.
But mobile-optimized websites can generate in-person sales too. 88% of mobile local business searches will lead to a customer calling a business or visiting their physical store within 24 hours. Wanna get even more hyped about mobile? “At least 78% of location-based mobile searches result in an offline purchase.”
Voice search is new to the SEO game, but it’s a fast up-and-comer. 58% of shoppers have used voice search to find local businesses, and the mobile aspect of voice search can’t be overlooked. Mobile customers are 3 times more likely to use location-based voice search.
Voice search is continuing to evolve, and it will be an important piece of SEO to remember when updating your business’ web presence in the future.
SEO is the best way to get your local business found by the customers who are already searching in your area, and we have the statistics to back it up!
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