Before Locafy's Proximity Booster, The Body Consultants were paying for SEO work that only showed a few results here and there. Now, within weeks rankings have climbed, impressions have jumped, and leads have run towards the business.
SEO is something that has traditionally taken a long time and is expensive to see real results. The Body Consultants found that to be true, as they were doing all the work but not seeing all the results.
This lack of search results led The Body Consultants to overly rely on Facebook advertising. Though effective, relying on social media ads can grow to be expensive and results can become unpredictable with changing policies. With Locafy's local search strategy, The Body Consultants were able to continue their advertising while adding another lead generation source.
As with getting fit, the right formula of food, workouts, and rest gets you results. With SEO, the right technology makes all the difference. Rather than waiting for results by doing the same old thing, The Body Consultants put their trust in the local search experts.
Here’s What We Did:
- Using our 8-point Google Business Profile (GMB) optimisation, we made sure each section was completely filled out. By doing this, Google recognises the business as more credible.
- We launched 72 landing pages each optimised with a unique keyword to show up with the search terms the target audience is using.
Results - New Leads!
As The Body Consultants wanted to diversify their lead generation source, phone calls, directions to the business and leads were some of the core success metrics we tracked.
After starting with Proximity, their leads have been increasing significantly. In November, The Body Consultants saw an 84% increase in leads to the business, generating a total of 162 leads for the month.
As seen on the graph to the right, November had more leads per week consistently, compared to weekly totals in October.
This increase in leads has allowed the business to add a lead source to their current online strategy.
In addition to an overall increase in leads, our metrics dashboard has reported a 63% jump in phone calls, an 84% rise in directions, and a 12% increase in website referrals.
Additional Results
By optimising the GMB page and setting up Landing Pages that brought viewers back to the website and generated leads, The Body Consultants has seen the following results:
- Doubled their investment in the first 60 days with new clients
- Started with 80 website referals a month and have reached a massive 1400 after Proximity Booster
- Improved Facebook advertising by creating lookalike audiences based on website visitors leading to reduced cost per lead
The Body Consultants launched their Proximity campaign in early September. Within weeks, they were able to see incredible results.
The most impressive? This hockey-stick growth in website referrals.
By increasing their monthly website referrals, The Body Consultants have been grown their local awareness and increased inbound lead generation from search engines.
Summary
The Body Consultants wanted a local search solution that would actually show results - and do it fast. By using Locafy’s Proximity technology, the business has been able to add a lead generation source, increase online visibility, and of course, get results.
