The Locafy Blog
100+ expert guides on AEO, local SEO, Google Business Profile, AI Search, and more. Browse by category or start with our featured article.
Browse by Category
Explore our library across 10 topic areas, from foundational local SEO to cutting-edge AI search optimization.

Insights
26 articlesTimely takes on AI search, answer engines, and Google Business Profile, helping local businesses stay visible as search and AI evolve.
- Summer News Cycle: How Local Businesses Use Seasonal Press Releases for AI Search Citations
- Maximizing Summer Event Attendance: How AI-Powered Facebook & Instagram Ads Drive Local Foot Traffic
- Dynamic Schema for Summer: How Local Businesses Keep AI Search Recommendations Fresh

AEO
10 articlesMaster Answer Engine Optimization, the practice of making your business the direct answer AI systems recommend.
- What Is Answer Engine Optimization (AEO)? The Complete Guide
- AEO vs SEO: What's the Difference and Why It Matters
- How to Optimize Your Business for AI Search Engines

Industry Guides
17 articlesIndustry-specific local SEO playbooks for dentists, lawyers, contractors, and 13 more verticals.
- Local SEO for Therapists: Fill Your Caseload with Local Clients
- Local SEO for Dentists: The Complete Guide to Dominating Your Area
- Local SEO for Lawyers: How to Get More Clients from Google

AI Search
12 articlesOptimize for Google AI Overviews, ChatGPT, Perplexity, and Gemini to capture AI-driven traffic.
- Best AI Visibility Tools for Tracking Your Brand in AI Search (2026)
- Google AI Mode: The Complete Guide to Getting Your Business Cited
- AI Search Visibility Report 2026: Where the Local-SEO Industry's AI Citations Actually Go

GEO
8 articlesGenerative Engine Optimization strategies to get your business cited by ChatGPT, Gemini, and Perplexity.
- Generative Engine Optimization (GEO): The Definitive Guide
- GEO vs SEO: Understanding the Shift to Generative Search
- Generative Engine Optimization Services: What to Look For

Google Business Profile
11 articlesComplete guides to optimizing every element of your Google Business Profile for maximum visibility.
- Google Business Profile Optimization: The Complete 2026 Guide
- Google Business Profile Optimization Checklist (30 Steps)
- How to Choose the Right Google Business Profile Categories

Enterprise & Agency
13 articlesMulti-location SEO, franchise optimization, and agency scaling strategies.
- Local SEO for Franchises: How to Rank Every Location Locally
- Multi-Location SEO: How to Rank Every Location in the Map Pack
- Franchise SEO: The Complete Guide for Franchise Owners

Map Pack
7 articlesDominate the Google Map Pack with proven ranking strategies for local businesses.
- How to Rank in the Google Map Pack: The Definitive Guide
- Google Maps SEO: How to Rank #1 in Local Map Results
- Map Pack Ranking Factors: What Actually Moves the Needle

Citations & Trust
8 articlesBuild citation consistency, structured data, and trust signals that search engines reward.
- Local Citations for SEO: The Complete Guide
- Citation Building Services: What They Do and Why You Need Them
- NAP Consistency: Why It Matters and How to Audit Yours

Local SEO
13 articlesFoundational local SEO strategies, audits, checklists, and guides for businesses of all sizes.
- Local SEO Statistics for 2026: The Numbers That Matter
- Local SEO: The Complete Guide for 2026
- Local SEO Checklist: 25 Steps to Higher Rankings

Reviews & Reputation
7 articlesGenerate more reviews, manage your reputation, and turn reviews into a ranking advantage.
- Review Management: The Complete Guide for Local Businesses
- How to Get More Google Reviews: 12 Proven Strategies
- Do Google Reviews Help SEO? The Data-Backed Answer
Latest Articles

Summer News Cycle: How Local Businesses Use Seasonal Press Releases for AI Search Citations

Maximizing Summer Event Attendance: How AI-Powered Facebook & Instagram Ads Drive Local Foot Traffic

Dynamic Schema for Summer: How Local Businesses Keep AI Search Recommendations Fresh

Summer Visual Strategy: Maximizing Google Business Profile Photos & Virtual Tours for Seasonal Engagement

Summer Spotlight: Leveraging Short-Form Video for Seasonal FAQs and Product Showcases on Google Business Profile & YouTube

Optimizing Your Seasonal Service Pages: How AI Search Engines Interpret Summer-Specific Offerings for Peak Demand

How Summer Staffing Shortages Impact Your Google Business Profile and Online Reviews

AI-Powered Guides for Summer Projects: How Local Businesses Get Cited by Google & ChatGPT

Optimizing Google Ads for Summer Emergency Services: Capture High-Intent Local Leads

Leveraging Summer Google Business Profile Analytics for Year-Round AI Search Strategy
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