Locafy is the expert in local search with years of experience to simplify local search.

Search engine optimization can be the reason a local business succeeds - from impressing customers with a speedy website, to getting those customers through a business’ door. Here are our top 25 favorite statistics from across the web that prove our point: SEO is a necessity for today’s local business.

We’ve all been there. You’re sitting at your computer trying to do work, scroll social media, or do some online shopping, and the website you need is freezing. You’re frustrated. It just. Won’t. Load. 

Search intent is a powerful, but often-underused, SEO tactic. In this article, we’re going to break down what search intent is, why it’s important, and how to use it to your advantage. This can be the tool that makes you stand out in local search!

How do you create a strong sales pitch?

Let’s be honest, the market feels crowded with too many salespeople always trying to sell something. On top of that, the working world is changing with hybrid work models, an increased need for flexibility and an increase in technologies businesses are trying to decide between. 

Providing your clients with SEO resources is an important part of maintaining a strong relationship with them. This is how they’ll stay in the loop with you as they begin their SEO journey.

Here’s a handy guide on how to create successful SEO content that is interesting, engaging, and informative for your clients. 

A keyword is the main term or short phrase that best describes a chunk of content online. According to our Locafy experts, using the right keywords in your online presence unlocks the full potential of the online market for small business owners, and levels the playing field between a ‘Goliath’ corporation and a ‘David’ SMB.

White hat and black hat SEO are two sides of the same SEO coin: one side falls within the bounds of honesty and best practice, and one side falls far without. Let’s break down the difference between white hat and black hat SEO, and what the consequences are for using each.