Locafy is the expert in local search with years of experience to simplify local search.

With so many different strategies, search engine updates, and new technologies to keep track of, SEO is a tricky beast to tame. So, let’s make it a bit easier for you. Here’s a guide to some of the most common SEO fails and how to avoid them.

Google E-A-T is a helpful principle that rose to prominence in 2018 and can be used by online creators to boost the quality of their content. E-A-T is an acronym for ‘Expertise’, ‘Authority’, and ‘Trustworthiness’ which represent exactly what Google is looking to see on websites. 

Google Business Profile’s features allow your local business to show up on Google’s results pages and build a strong online presence that actively promotes itself. It’s truly one of the best forums to engage with your customers. 

When working with a local business client, they may not know that getting found at the top of online search results is one of the best ways to boost business. Even if they do, they may not initially see the value in investing money into SEO or local search work to do it. 

Your Google Business Profile (GMB) is a listing that you create on Google (the world’s most popular search engine!) for your local business. These listings are often the first time that a searching customer will learn of a local business, and first impressions matter. They’re also an anchor point for your business’ SEO strategy. Let’s make sure your Google Business Profile meets the mark!

Chances are you’ve heard about SEO; the enigmatic process of making a business easier to find on search engines. You’ve probably also heard that SEO takes time, is confusing, consists of multiple steps, and can be expensive. With all that in the way, it’s easy to lose track of why SEO is worthwhile in the first place, and not want to go through the trouble. 

Directories are a simple-to-use online tool that can help get your business found online. Although they’re an important part of your online business strategy, they can be easily overlooked. You could even say we treat them like the proverbial forgotten middle child of the SEO family. Let’s fix that!