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What is Local Digital Presence Management?
Local Digital Presence Management is the centralised publishing and management of all essential business information relating to a physical location of a business.
It is the core data set that enables search engine algorithms to recognise an individual business through the consistent publishing of its business name associated with a physical address and contact information.
Publishing consistent and accurate business information on multiple digital platforms such as directories, apps, maps, voice assistants, data aggregators and social media sends “trust signals” to the search engines looking to serve up relevant search results to consumers.
How do we do it?
Our technology solution makes local digital presence management simple. All you need to do is provide the content into your dashboard and we take care of the rest. We can publish to more than 120 digital platforms worldwide.
BASELINE AUDIT - Receive a free scan to see how your local digital presence looks today.
CREATE AND FIX LISTINGS - Once you press "Publish" your business information will be syndicated to create new listings and to fix old broken listings that a staff member set up for you years ago that you had forgotten about.
VOICE SEARCH - We even send your business profile to all the major voice assistants.
Why is Local Digital Presence Management so important?
We get asked that question all the time. We thought it would be easier to share with you the most commonly asked questions and our typical responses to them
1. Directories aren’t important for rankings.
That is not so. Directories are
one of the most effective ways to correctly publish and syndicate business information to
search engines. Displaying the correct Business Name, Address and Phone Number (NAP) in high
authority directories send “trust signals” to the search engines
2. I’ve tried this before without results
We had done this many, many times
before. We will guide you on what we have found will establish a solid digital presence
foundation for your business.
1. I’m already listed on some directories, why should I do more?
By publishing on
many directories with high Domain Authority (DA), your online visibility can be positively
impacted by having consistent accurate data published across a large network.
2. How do I know its working
Firstly you will receive a report that shows how
your online visibility score has improved from before you used our service and then
afterwards. You have access to the live links that prove you are listed on each directory. You
also receive ongoing monthly reports that should show improvements over time.
3. Does it help with AI search?
Let’s put it this way - AI search is pulling from
the same content set as online search engines. If your business information is inaccurate - ie
old address or wrong phone number, the AI search tol is going to share wrong information with
people looking for your business.
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