You can't improve what you can't measure, and AI search is no exception. AI visibility tools track how often, and where, your brand is cited in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode. They are the AI-era equivalent of rank trackers, and our AI Search Visibility Report showed exactly why they matter: citation share is wildly uneven, and most brands have no idea where they actually stand.
This guide covers the best AI visibility tracking tools and what each measures. (For the broader set of tools that help you optimize, not just measure, see our guide to AEO tools.)
What an AI Visibility Tool Actually Measures
- Citation frequency, how often AI engines cite your domain in answers
- Share of voice, your citations versus competitors for the same prompts
- Platform breakdown, where you appear (ChatGPT vs Perplexity vs Google's AI surfaces)
- Prompt-level detail, which questions trigger a mention of your business
- Sentiment and context, how your brand is described when cited
The Best AI Visibility Tools in 2026
| Tool | What it tracks | Best for | Price range |
|---|---|---|---|
| Ahrefs Brand Radar | AI mentions across ChatGPT, Perplexity, Gemini with share-of-voice | Teams already using Ahrefs | Part of Ahrefs subscription |
| Otterly.ai | AI search visibility + brand mentions with competitive benchmarking | Agencies managing multiple clients | $$ |
| Profound | Citations across 12+ AI platforms with sentiment analysis | Enterprise brands needing breadth | $$$ |
| Peec AI / Scrunch / Goodie | Emerging AI-visibility monitors with prompt tracking | Early adopters comparing tools | $$ |
| Manual monitoring | Query each platform for your priority prompts and log results | Establishing a free baseline | Free (time) |
How to Choose One
Pick based on platform coverage (does it track the surfaces that matter for your market, per our study that means Perplexity, Grok, and Google's AI surfaces, not just ChatGPT), competitive benchmarking, and prompt-level reporting. Start with a free manual baseline for your top 20 prompts, then graduate to a paid tool once you need tracking at scale. Whatever you choose, pair it with the optimization work in our AEO playbook, measurement without action changes nothing.
Locafy monitors and improves your AI visibility as a managed service, no tool stack to assemble. Book a free AI visibility audit to see where you're cited across every major AI platform today.
AI Visibility Tools FAQ
What is an AI visibility tool?
An AI visibility tool tracks how often and where your brand is cited in AI-generated answers (ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode). It is the AI-search equivalent of a rank tracker, measuring AI search visibility instead of blue-link rankings.
How is this different from an AEO tool?
AI visibility tools focus on measurement, tracking citations and share of voice. AEO tools is a broader category that also includes the schema validators, content optimizers, and review tools you use to actually improve your visibility.
Which AI platforms should a tool cover?
Prioritize coverage of Perplexity, Grok, and Google's AI surfaces (AI Overviews and AI Mode), which our AI Search Visibility Report found cite local-SEO brands far more than ChatGPT does.
Written by
Jason JacksonChief Operating Officer, Locafy Limited
COO at Locafy (Nasdaq: LCFY). Builds and operates AEO systems for local businesses. Founded Growth Pro Agency before joining Locafy via acquisition.