What's your competitor doing that you're not?
Their Google Business Profile is public — categories, attributes, review themes, photo counts, all of it. This tool reads yours and theirs side by side and hands you the steal list: every signal they use that you don't, with the exact fix for each.
How it works
PlePer sells pieces of this for $30/mo. Your steal sheet is free.
Two profiles, pulled live
Enter your business and the competitor you keep losing to. We read both Google Business Profiles the way the ranking algorithm does.
Every signal diffed
Categories, attributes, description depth, review velocity, photo counts, hours coverage, Q&A, and the keywords their reviewers use that yours don't.
Get the steal list
A numbered, prioritized list of gaps — each one public, copyable, and free to close. Most take minutes in your GBP dashboard.
Common questions
Is this data really public?
Yes — everything we compare is visible on Google Maps to anyone who looks. The difference is that Google shows it one profile at a time; we put both side by side and diff every field, which is what makes the gaps obvious.
Will my competitor know I ran this?
No. We read public profile data the same way any searcher does. There's no login, no connection to their account, and nothing appears on their end.
What should I copy first?
Categories, almost always. Primary and additional categories are among the strongest map-pack ranking factors, they're set in two minutes, and most businesses use fewer than half the categories they qualify for. The steal list orders everything by leverage.
What about their posts and offers?
Post cadence lives in a separate data layer that loads slowly, so this comparison focuses on the static profile signals. Run our GBP Freshness Grader on your own profile to see how your activity level scores.
Found the gaps? We close all of them in 30 days.
Locafy runs the full playbook — categories, reviews, photos, content, and citations — so the next steal sheet someone runs against you comes back empty.