Are you using the right GBP categories?
Your category choices are a top-3 map ranking factor — and the categories your top-ranking competitors picked are public, if you know where to look. This tool reads all ten winning profiles and shows you exactly what they know that you don't.
How it works
GMBSpy is a clunky Chrome extension. PlePer and Whitespark charge for this. Here it's one click, free.
We pull the top 10
We search your category and city on Google Maps and grab the ten businesses actually winning the Map Pack right now.
Read every profile's categories
Primary AND secondary categories from each ranking profile — the data Google shows to machines but hides from visitors.
Get your gap list
The categories most-used by top rankers that your profile is missing, ranked by how many of the winners use them — actionable in 60 seconds.
Common questions
How many categories should my profile have?
One primary plus up to nine additional. Most businesses use two or three and leave rankings on the table. Add every category that genuinely describes a service you offer — this tool shows you which ones the winners chose.
What's the difference between primary and additional categories?
Your primary category carries the most ranking weight by far — it's the main answer to "what is this business?". Additional categories expand the searches you're eligible for. The winning combination is a tightly-matched primary plus every legitimate additional.
Will changing my categories hurt my rankings?
Adding relevant additional categories is low-risk and usually pure upside. Changing your primary category can shift which searches you rank for, so only do it when the data — like this report — shows top rankers consistently using a different primary.
Why can't I see competitors' categories in Google?
Google Maps only displays a business's primary category to visitors. The full list lives in the profile's underlying data, which is what this tool reads for you.
Categories are one signal. We optimize the whole profile.
Categories, services, attributes, posts, photos, reviews — Locafy manages the full Google Business Profile layer that decides who wins the Map Pack. Done for you.