When did Google last see your profile show signs of life?
An active Google Business Profile outranks a perfect-but-frozen one. This grader pulls your live profile and scores the freshness signals Google and AI engines actually read — posts, photos, hours, reviews, and attributes — then hands you the fix list.
How it works
Google rewards profiles that look managed. Most local businesses set theirs up once and never touch it again — that's the opening.
Instant profile pulse
Enter your business name and city. We pull your live Google Business Profile and grade hours, description, photos, reviews, claim status, and attributes in seconds.
Posts + photo freshness
We check when Google last saw a post on your profile — the single strongest "this business is alive" signal — plus whether your photo library looks active or abandoned.
Your fix-this-week list
A 0–100 freshness score with every failing signal ranked by impact, so you know exactly what to do first to look alive again.
Common questions
Do Google posts really affect my ranking?
Activity is a freshness signal. Profiles that post regularly tell Google someone is home — and they convert better, because searchers see current offers and photos instead of a ghost town. AI answers also lean toward businesses whose profiles show recent activity.
How often should I post or add photos?
Two to four posts a month and a few new photos a month is plenty. Consistency beats volume — a post every other week for a year outperforms twenty posts in one weekend followed by silence.
What are attributes and why do they matter?
Attributes are the checkboxes on your profile — payment types, accessibility, service options, "women-owned", and so on. They're machine-readable facts that Google and AI engines quote directly in answers, and most businesses leave them blank.
My score is low. What should I fix first?
In order: claim the profile if it's unclaimed, set full week hours, publish one post this week, then upload ten real photos. That sequence moves the most points fastest — the full report ranks every fix for you.
A stale profile costs you calls. We keep yours alive.
Locafy manages your Google Business Profile end to end — posts, photos, Q&A, and review responses on a schedule Google rewards. You run the business; we keep you looking alive.