Are your locations telling Google the same story?
Every location that drifts — a tweaked name, a different category, missing hours — weakens the whole brand in Maps and AI answers. Paste your locations and get one heatmap showing exactly where the fleet disagrees.
How it works
Yext and Uberall sell this at enterprise pricing. Your first fleet-wide grade is free.
Paste your locations
Brand name plus up to 20 locations as City, ST — one per line. We find each location's live Google Business Profile.
8 signals per location
Name format, primary and secondary categories, hours, phone, website links, claimed status, and photo depth — each graded against what the majority of your fleet does.
One heatmap, one fix list
A location × signal grid — red where Google sees drift — plus a per-signal fix list your ops team can run down this week.
Common questions
Why does consistency matter so much for multi-location brands?
Google and AI engines treat your locations as one entity. When names, categories, or hours disagree across profiles, the algorithm's confidence in all of them drops — and the weakest profile drags down siblings in nearby markets. Consistency is the cheapest ranking factor a franchise controls.
What name format should our locations use?
One pattern, everywhere — usually just the brand name, or brand plus city if that's your registered style. What kills you is mixing: 'Smith Plumbing', 'Smith Plumbing - Austin', 'Smith Plumbing | Best Plumber in Dallas'. That last one also flirts with Google's keyword-stuffing rules.
Our hours genuinely differ by location. Is that a problem?
Real differences are fine — Google wants accuracy, not uniformity. What we flag is pattern drift: one location with no hours at all, or 3 days set where the rest of the fleet has 7. That's usually an unmaintained profile, not a business decision.
How often should we re-run this?
Monthly, or after any bulk change. Franchisee edits, Google suggestions, and public 'suggest an edit' changes constantly introduce drift — most multi-location brands find new deviations within weeks of cleaning up.
Keeping every location identical is literally our job.
Locafy's multi-location plan enforces one standard across the whole fleet — profiles, citations, schema, and content — and holds it as edits roll in. Built for franchises and the agencies that serve them.