You rank. But do you own the page?
Ranking #3 organically means little when a competitor owns the Map Pack, the Featured Snippet, and the AI Overview above you. This audit runs a live Google search for every keyword and maps exactly who owns each feature — you, a rival, or nobody yet.
How it works
Semrush buries this view in a $139/mo plan. Yours is free, local-focused, and re-runnable.
Live search per keyword
Paste up to 10 keywords. We run a fresh, location-set Google search for each — no cached rankings, this is today's page.
6 features mapped
Map Pack, Featured Snippet, AI Overview, People Also Ask, Video, and Images — each tagged as yours, a competitor's (named), or unclaimed.
Your closest wins
We flag the features you're one push from capturing — keywords where Google already ranks you top 10 but someone else holds the feature.
Common questions
What exactly is a SERP feature?
Anything on the results page that isn't a classic blue link: the Map Pack, Featured Snippets, AI Overviews, People Also Ask boxes, video carousels, and image packs. They sit above or around organic results and absorb most of the clicks — owning them matters more than your organic position.
Why isn't ranking #1 organic enough anymore?
Because on a typical local search, the AI Overview, Map Pack, and PAA push the #1 organic result below the fold. You can win the ranking and lose the page. Feature ownership is the real scoreboard now.
Which feature should I chase first?
Start with your 'closest wins' — features on keywords where you already rank top 10 organically. Google already trusts you for the query; the feature is usually a formatting, schema, or GBP fix away rather than a long campaign.
How often should I re-run this?
Monthly, or after any meaningful change — new FAQ content, schema, GBP work, or a video. Features change hands much faster than organic rankings, which is exactly why they're worth taking.
Losing features you've earned? We capture them.
Locafy runs full SERP-feature capture campaigns — schema, answer-format content, GBP signals, and citations — so the features above the fold belong to you. Done for you.