What do voice assistants say when customers ask for you?
Half of local searches happen by voice — and the assistant only reads ONE answer out loud. This test checks the live data each assistant relies on and simulates exactly who Siri, Alexa, and Google Assistant would recommend in your city.
How it works
Nobody can query Siri or Alexa at scale — but each assistant's data sources are documented. We check exactly what they read.
Voice-style buyer questions
We phrase it the way people actually talk: "who is the best plumber in Alton" — not the keyword-speak people type.
We check each assistant's sources
Google Assistant reads the local pack, Alexa reads Bing, Siri leans on ratings and proximity. We pull all three live — the same data the assistants read.
Hear who gets recommended
A simulated spoken answer per assistant, the business it names, and the exact gaps to fix so the next answer is you.
Common questions
How can you know what Siri or Alexa would say?
We can't record the devices — nobody can at scale. But each assistant's answer source is documented: Google Assistant reads Google Search and the map pack, Alexa reads Bing's results, and Siri weights Apple Maps signals like star ratings and proximity. We pull that source data live and simulate the most likely spoken answer, clearly labeled as a simulation.
Which assistant actually matters most for a local business?
Google Assistant, by volume — it's built into every Android phone and Google Maps. But Siri matters more than most owners think: iPhone users skew higher-income in many markets, and Siri's answer comes almost entirely from your ratings and profile completeness.
I lose all three. What do I fix first?
The map pack. All three assistants start from local rankings — a top-3 map position with a 4.0+ rating flips Google Assistant and Siri at the same time. Bing (for Alexa) usually follows once your citations and profile are consistent.
Is voice search still growing?
Yes — and it's merging with AI answers. The same structured signals that win Siri and Assistant today (ratings, hours, categories, schema) are what ChatGPT and Google's AI Overviews read tomorrow. Fixing voice fixes both.
The assistant reads one answer. Make it yours.
Locafy builds the full answer-visibility layer — map pack, ratings, citations, and AI answers — so every assistant and AI engine recommends you by name.